Bill and Seinfeld ad

Microsoft's much anticipated $300m ad campaign, featuring comedian Jerry Seinfeld (he got $10 mil) and the software giant's chairman Bill Gates, aired for the first time last night in the US during National Football League coverage.

The 90 second ad, created by Miami's Crispin, Porter + Bogusky, is designed to counter Apple's "I'm a Mac, I'm a PC" campaign, which features a geeky PC guy unable to keep up with the "hip Mac user".





ad 2: